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In The News June, 2009 - The designs we completed for Outback's interiors are showcased on the Food Network! Check em out! May, 2009 - Dr. Marga brochure printed! They will be unveiled at the F.O.R.C.E. Conference (Facing Our Risk of Cancer Empowered). Click to view: May, 2009 - BA is selected to design the visual brand identity for the FARA Energy Ball in Tampa, FL. This event supports the Friedreich’s Ataxia Research Alliance (FARA) and The University of South Florida Ataxia Research Center (USF ARC), non-profit organizations dedicated to research and a cure for Friedreich’s Ataxia and related energy deprivation disorders. Friedreich’s Ataxia is a devastating progressive Neuro-Muscular Disorder that results from energy deprivation in the cells of the body. May 10th, the FARA brand mark was approved! Click to view:
May, 2009 - Principal Frederic Terral delivers a series of workshops to Xymogen, one of the nation's premiere manufacturers and distributors of dietary supplements. The focus of the workshops is to guide the creative team to develop a distinctive visual language and authentic brand voice. May, 2009 - BA launches DrMarga.com! To date, BA completed phase 1: full SEO (search engine optimization), corporate identity design, medical illustrations, brand positioning, business collateral, and ongoing marketing management. Where in the world is Wright Massey? 
April, 2009 - For the third year in a row, BA is recognized as the Purveyor of the Year by OSI Restaurant Partners Inc. for our ongoing work with Outback Steakhouse! February, 2009 - BA was invited to create concept studies for Ripley Entertainment Inc's Guinness World Records' flagship venue. The exercise produced many blue-sky ideas for consideration, study and further development. The drawings below are a small sampling of the work produced. January, 2009 - Dr. Marga F. Massey, MD, FACS retains BA for her 2009 marketing, advertising, and strategic brand initiatives. Mr Terral Goes to Washington. Fred is an invited participant to the inauguration gallery show Manifest Hope: DC. running from Jan 17th to the 19th at the Irvine Contemporary Gallery. Mr. Massey Goes to Vegas. Wednesday, Jan 21st at 7pm, Wright Massey will speak at the Downtown Design Center at the UNLV School of Architecture and AIA meeting entitled "Closing the Brand Gap." He is also speaking January 24th at "Solutions" - the AIGA Orlando Conference at OMA. Outback renews contract with BA for 2009. We look forward to another great year with OSI! November, 2008 - Founder Wright Massey is featured in UCI Magazine. The full interview is here. October, 2008 - Outback opens its latest prototype flagship store at Lake Nona, FL with all the unique Outback-branded visual language created by our team. Photos coming soon! September, 2008 - BA wins GOLD! Our promotional pieces will be featured in the Create Awards 2008 Winners Book and online showcase and at the gallery at Create Chaos.
August, 2008 - BA's gift card design for Outback Steakhouse is a finalist for the Hawk Award! Cheers Magazine mentions BA's award-winning menu design in their latest issue. Pics included! July, 2008 - BA's Times Square Coca-Cola sign is added to a collection of cool Coca-Cola ads. June, 2008 - In response to the overwhelming demand for unique gift card designs, we developed these promotional pieces: May, 2008 - Dr. Marga F. Massey, MD, FACS retained our services to complete a total branding effort for her medical practice. This effort includes corporate identity design, print collateral, website, strategic positioning and marketing initiatives. Dr. Marga is a graduate of Duke Medical School and is among a select group of distinguished women in the US who specialize in Microsurgical Breast Reconstruction. BA's full branding effort of Outback Steakhouse is beginning to rollout nationwide! Here is a preview of a renovation effort: Senior Associate Stacy Schrack was invited to join a prestigious national panel of industry professionals at Full Sail University's semi-annual Digital Arts & Design Program Advisory Board Meeting. There she participated in a Q&A session to share her expertise on corporate branding. April, 2008 - Times Square Coke Sign sighting! See it on the "I AM LEGEND" DVD and in the movie "ENCHANTED" (in Trailer 1 at the 1:26 mark). March, 2008 - Wright is featured in an OC Metro article as "the ultimate success story!" February, 2008 - For the second year in a row, BA is recognized as the Purveyor of the Year by OSI Restaurant Partners Inc. for our ongoing work with Outback Steakhouse! One of the premiere microsurgeons in America selected BA for a full branding endeavor! BA was invited to the "Taco Bell Bold Choice Experience Ideation" 4-day conference at the Disney Institute. The conference was an insightful conversation on the value of authentic branding and storytelling. Associate Keith Alan Morris is hard at work on his next feature film, shooting tests and doing a major photoshoot with the finalists before production begins. See more here. January, 2008 - Cheers Magazine's Jan/Feb edition names BA's design as Best Chain Beverage Menu! Check out the article here. November, 2007 - Lee Roy Selmon's has retained BA for creative ideation and concept development. Lee Roy Selmon's is a restaurant chain that offers delicious comfort food with a twist. October, 2007 - We won another award! Best beverage menu design by Cheers Magazine. More info coming soon! October, 2007 - Staton Media, the nation's leading media broker for the convention industry, has awarded BA the contract to create the rebranding of their company and two new sites, StatonMedia.com and ShowDaily.tv! October, 2007 - Brand Architecture Inc. just completed the entire brand reinvention of Outback Steakhouse Inc., including prototype design, full marketing and communications, interior and exterior signage, a complete renovation strategy and more. September, 2005 - The one-and-only Times Square Coke Sign--designed by BA--is discussed in East Magazine's article.
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